Make the Most of Your Business Member Directory Listing

Your company directory listing is often the first place provider members go when they are looking for trusted partners, services, and solutions. A complete, compelling listing helps you stand out, tell your story, and make it easier for members to connect with you.

Taking a few minutes to update your listing can significantly increase your visibility and engagement within the LeadingAge Massachusetts community.

Why it’s worth your time

An optimized directory listing helps you:

• Increase exposure to provider members year-round

• Clearly communicate what you do and who you serve

• Reinforce your brand and credibility in the aging services field

• Make it easier for members to reach out and start conversations

• Get more value from your Business Membership investment

Members consistently use the directory to identify and evaluate potential partners—especially when preparing for projects, RFPs, and upcoming initiatives.

Who can update the company directory listing?

Company directory listings can be updated by individuals who serve as:

• Primary Contacts

• Billing Contacts

• Users with Company Management Access

If you are unsure whether you have access, we are happy to help.

Getting started

After logging in to the LeadingAge Massachusetts website, open the Member Compass and navigate to your organization’s Company profile. This is where all directory-related information is managed.

If you oversee more than one organization, be sure to select the correct company before making updates.

Strengthen your listing: where to focus

Company overview and contact information

Start with the basics. Confirm that your organization’s:

• Company description is clear, current, and member-focused

• Phone number, email, and website are accurate

• Key messages reflect what you want members to know right away

Think of this as your “elevator pitch” for the directory.

Add media to bring your listing to life

Friends and Partners can enhance their directory listings with photos and videos. Visual content helps members quickly understand who you are and what you offer—often more effectively than text alone.

Adding media can help you:

• Showcase your services, products, or solutions

• Highlight your team, culture, or expertise

• Reinforce your brand visually

• Create a more engaging and memorable listing

Listings with visual content tend to attract more attention and longer views.

How to add photos or videos

Within your company profile, you can add media to the Directory Gallery.

You may include:

• Photos (such as team images, services, events, or branded graphics)

• Videos hosted on YouTube, Vimeo, or Wistia (such as overviews, demos, or testimonials)

Each media item includes:

• A short title or description to provide context

• Simple editing tools for images to ensure they display well

Up to 10 media items can be displayed in your directory gallery.

Organize your gallery for impact

You control the order in which media appears on your listing. Arrange images and videos intentionally—placing your strongest or most representative visuals first.

You can easily reorder, edit, or remove items as your organization evolves.

Best practices for a high-impact listing

• Use high-quality, professional visuals

• Keep descriptions concise and member-focused

• Highlight what makes your organization different

• Refresh content periodically so your listing stays current

Even small updates can make a noticeable difference.

Need help?

If you have questions, need assistance accessing your company profile, or would like guidance on how to strengthen your directory listing, please contact Jeanmarie Roberts at
jroberts@leadingagema.org.

We’re happy to help you make the most of your directory presence.