Reframing Aging: Strategies Every Provider Needs to Build Age-Friendly Communities

Reframing Aging: Strategies Every Provider Needs to Build Age-Friendly Communities
The words we use to talk about aging and older people matter. Too often, everyday phrases and assumptions unintentionally reinforce ageist stereotypes. And the consequences are wide-ranging. Ageism contributes to social isolation, workforce discrimination and even reduced life expectancy. It shows up in community settings and health care environments. In fact, research shows ageism harms the health of older people in 45 countries.

By reframing the way we talk about aging, we can counter the harmful narratives, reduce implicit bias and change attitudes about aging and older people. This session draws on FrameWorks Institute’s Reframing Aging research and other resources.

Attendees will:
- Learn how different kinds of ageism (internal, interpersonal, institutional) show up
- Understand how implicit bias shapes attitudes and actions
- Explore strategies for reframing aging
- Discover tools and resources to eliminate elderspeak

Aging service providers who adopt the reframing aging recommendations will be well equipped to support residents, advocate for essential resources and build thriving age-friendly communities.

Who should attend?
- Leaders and staff of aging service providers working to
- Professionals focused on meeting the needs of older people
- Communications, marketing and development teams

Speaker Details:
Alrie McNiff Daniels will motivate and inspire us to change the way we think and talk about aging and older adults. She combines deep expertise in strategic communications, public health and the nonprofit sector with a decade of experience collaborating with aging services professionals. Alrie’s sessions are grounded in the FrameWorks Institute’s nationally recognized Reframing Aging research and customized to reflect the goals and needs of each organization. She creates a welcoming, insightful learning space that encourages honest reflection and equips participants with resources and tools they can put into practice immediately.