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If you registered for this event and do not receive your link to join the sessions please email [email protected].Due to the continued concerns about the spread and impact of Novel Coronavirus 2019 (COVID-19) LeadingAge MA and Ziegler have decided to re-imagine the 2020 Senior Living Symposium. We feel it is most important to prioritize the safety of our attendees and the older adults in our communities, and therefore we will not have an in-person component in this year's event. Instead, we are pleased to announce the2020 Senior Living Symposium Webinar Series!
The 5 part webinar series is designed to provide attendees with an update on current trends in senior living, ranging from finance to workforce and other relevant topics. We will also provide attendees opportunities to interact with colleagues and industry professionals. The topics are intended for CEOs, CFOs, board members and other key personnel.
Program Details (click the links to read full session details)
Each week's session will run from 11:00am-12:00pm. All education sessions will be recorded and available to registered attendees. Concerned about missing out on networking time?? Then plan to join the lunch discussion that will follow each session from 12:00pm-1:00pm. There will an opportunity to connect virtually with colleagues and business professionals. Cost: If you already registered for the 2020 Senior Living Symposium, you registration will be maintained and no action is needed.
CEUs*: This program has been approved for Continuing Education for 5 total participant hours by NAB/NCERS—Approval #20210819-5-A68404-DL. Approval pending for 5 CEUs available for Certified Public Accountants (CPAs) as B.C. Ziegler and Company is registered with the National Association of State Board of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. *Please note that CEUs will not be available for session recordings. Registration Cancellation Policy Session DetailsThursday, August 20th: The 2020 State of Senior LivingThis opening session will kickoff of the series of online webinars sponsored by Ziegler and LeadingAge Massachusetts. This session will be provide an overall assessment of the senior living and care sector and will frame the future challenges and opportunities for not-for-profit providers. What will the COVID-19 era providers look like and how will they behave moving forward? Ziegler presenters will cover topics such as the consumer and demographics, workforce, sector growth, sponsorship transition activity and technology among others. Objectives:
Thursday, August 27th: Ensuring Sales & Marketing Success Despite Current Headwinds
The past several months have brought forth many challenges for senior living providers, including sales and marketing pressures. Practical challenges aside (e.g. campus visitation policies), the COVID-19 pandemic has changed the mindset of the prospective resident. How are they behaving differently? Has their outlook on senior living and care changed? What are new priorities for the customer and what former sales tactics are less effective today? This session will talk about strategies to adapt sales and marketing approaches to still be as successful in closing sales pre-COVID-19. An update on consumer sentiment and opinion of the marketplace will also be covered. Objectives:
Just as COVID-19 upended the senior living sector, it also shocked the capital markets. Now, several months past the onset of the COVID-19 pandemic, the municipal markets have improved and the banks are open for business. This session will give current updates on the state of the not-for-profit senior living markets, will discuss considerations for providers looking to access capital in the near future and will forecast what may lie ahead for the remainder of 2020. Objectives:
Even prior to the COVID-19 pandemic, our long-term services and supports workforce (LTSS) was in crisis. Inadequate wages, insufficient training, lack of good supervision and support led to high turnover and challenges in recruiting to fill needed positions. These challenges have only been exacerbated by COVID-19 and have exposed the need for significant reform. This session will review the policies and practices that providers and government need to consider in order to strengthen our LTSS workforce to respond to the emergence of COVID and beyond. Objectives:
Speaker: Robyn Stone (LeadingAge) Thursday, September 17th: CEO Panel
COVID-19 has tested the leadership of aging services organizations like nothing before. CEOs have been required to take on challenges that they never imagined. From revamping their entire operations to protect the basic health and safety of their residents and staff, to worrying about the financial health of their organization, it has been an unprecedented time. These challenges were only compounded with ever changing and sometimes conflicting guidance from both state and federal agencies. During this session, Keith Robertson will lead a discussion with a group of aging services CEOs to understand how they managed through the crisis in conjunction with their staff, Board, and residents, and what lessons they have learned in preparing for another surge and a changing future. Objectives:
Facilitator: Keith Robertson (Ziegler) Panelists: David Bordonaro (McLean), Anne Doyle (Lasell Village), Patrick Stapleton (Sherrill House) |