This webinar will help senior care leaders to prepare for managing external relations in a predicted winter surge of COVID-19 cases.  Presenter and LeadingAge Mass. Business Affiliate David Ball of Ball Consulting Group, LLC will incorporate lessons learned from the first wave of the pandemic with his knowledge of public and media relations to provide attendees with guidance for planning for the next spike, including the best ways for: communicating with residents, patients and their families; sharing news on COVID-19 metrics; managing inquiries from the news media about cases; working with health officials; and leveraging owned media like websites and social media.